Pamela Hunt

I'm a creative and technical copywriter with over 20 years of experience. I create clear, detail-oriented content for marketing communications and investor relations campaigns and consistently stay ahead of deadlines for developing, researching, writing, editing, proofreading, and publishing content on multiple platforms. I have proven skills analyzing and researching target markets, and creating compelling copy for technical and consumer audiences.

Column: XTERRA Couch to Trail Coaching Advice

XTERRA Coaching - I worked with triathlete coach, Mimi Stockton, to create an editorial calendar, interview her on topics, and write and edit a weekly "Couch to Trail" series of training tips geared towards beginners.

XTERRA • 27th June 2019

Article: 2019 Oak Mountain Amateur Preview

XTERRA Race Preview - Before each XTERRA championship race, I preview who the race favorites are. I interview athletes, include quotes, focus on athletes' personal goals for the race, and include their race stats to date.

XTERRA • 27th June 2019

Article: Amateurs Shine and Surprise at Beaver Creek

XTERRA Race Recap - I recap the XTERRA season's championship races on the Pan American and European Tours. I write about both amateur and elite athletes and tell the story of the race, including splits, final stats, and the stories that happen on the way to the finish line.

XTERRA • 27th June 2019

Article: XTERRA Tour Updates

XTERRA Tour Updates - I write weekly race recaps during the XTERRA season, which are included in a weekly newsletter. The goal is to build loyalty among the XTERRA Tribe, which should transition into increased product, clothing, and gear sales.

XTERRA • 27th June 2019

Article: Liz McLean on Mastering the Art of Transition

XTERRA Athlete Profile - Liz McLean used triathlon as a way of coping with divorce, a career change, and her father's death. Now, she is using what she learned through sport to help veterans transition to civilian life.